Access all FBA tutorials below
Training #1 (Week 1): Content Strategy Overview + Attraction Marketing
Download Content Strategy Cheatsheet here
Download tutorial here
Download slides here
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Training #2 (Week 3): Crafting a 1:1 Coaching Offer You Can Be Confident Selling
Download tutorial here
Download slides here
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Training #3 (Week 5): Exactly How to Sell in Your DMs
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Training #4 (Week 7): The Energetics of Sales: Confidence, Conviction + Abundance
Download training here
Download slides here
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Training #5 (Week 9): Setting Up Your Email Marketing + Starting to Collect Emails
Email Marketing Week #1:
- Sign up for an Aweber account HERE if you don’t already have an email autoresponder
- Watch the tutorial above (download it here)
- Download and read through this quickie CHEAT SHEET outlining what you should be doing this week
- In the coming weeks (starting next week!), I’ll be sharing weekly tutorials on creating a freebie, how to craft a sign-up page for it, and how to promote it effectively on social media
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Training #6 (Week 11): Creating Your First Lead Magnet to Capture Emails
Email Marketing Training #2:
- Download training here
- Download slides here
- Create your first lead magnet this week!
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Training #6.5 (Week 12): How to Run Free Challenges
Email Marketing Week #3:
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Training #7 (Week 13): Intro to Marketing and How to Talk About Your Services in a Compelling Way
Marketing Matrix + Signature Description
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Training #8 (Week 15): How to Promote Your Freebie
This week’s “tutorial” is just a download–> Introducing my 10-Day Freebie Promo Blitz: a guide to help you promote your lead magnet on social media organically (ads are optional) for 10 days.
“10 days” is an arbitrary number really, but it’s long enough to get it on people’s radar’s but not too long that we all. get fatigued on it.
In the guide, I explain the difference between Passive Marketing (I.e. strictly promotional posts) and Active Marketing (or Companion Content), which adds value while you’re promoting. Read through the guide in its entirety and then pick a 10-day span of days on your calendar to promote! Do your best and have the full experience.
Remember, get your mind right for promotion by reminding yourself how many people need this and just how passionate you. are about helping, and solving problems you know people are having. YOU have to be excited about your lead magnet, because if you’re not, how can you expect others to be?! Your freebie is a service, and it’s (quite literally) your job to get it in front of as many people as possible.
Good luck and have fun!
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Training #8.5 (Week 16): Using Leadpages to Create Your First Landing Page
- Get your Leadpages account
- Download video here
Assembling a Landing Page on Aweber
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Training #9 (Week 18): Beta Testing to Build Trust Before Selling
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Training #10 (Week 20): Product Development – What to Sell
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BONUS TRAINING: IG Stories
I did the following mini-training for a friend’s mastermind group, and thought I’d record it for y’all too. The video is odd since I tried to hone in on just my face, and not the entire group, so just ignore it! Listening to the audio alone will be just as effective. Enjoy!
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Training #10.5 (Week 21): Continuity Memberships – How, What, Why and Who
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Training #11 (Week 22): How to Create Your Sales Page
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Training #12 (Week 24): Product Launch Formula
Launch guide for how to sell a group coaching program or DIY, self-paced program/course
DOWNLOAD LAUNCH GUIDE HERE
Sample Launch Overviews:
- TTE2015_launchbreakdown
- TransparencyMarketing_FastPhysiqueLaunch2017
- TransparencyMarketing_PhysiqueFinishersLaunch2018
Training #13 (Week 26): Paid traffic using FB and IG
In this week’s training, Andy Franco (my ads guru) took us through an overview and how-to for getting started with FB ads/IG ads and how to set one up for a lead magnet (running ads to a landing page to get people on your list). Watch below.
