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What is the Best of You (BOY) Business Boot Camp?

Short back-story.

Hi, I’m Jill! And in 2007, I was working 70-80 hours a week, grinding as a personal trainer in the mornings and the evenings (and the weekends!) while also working full-time at a university. The thing I loved the most–helping people in their fitness journey–was starting to make me resentful and miserable. I loved my clients but I was exhausted.

Though I was making decent money, I had zero time to do things with family, friends, take trips or even think about starting an online business.

But in 2010, still working like crazy, I finally pulled the trigger on launching JillFit.com with zero business knowledge and no idea what it would look like. I started blogging daily and using social media (literally sometimes at midnight or 4am and all day Sunday!) because I was still doing the Fitness Hustle at the gym chasing money and clients and feeling scared it was all going to go away in an instant. I’d get home from the gym, only to then write client programs until 1am.

I didn’t have any tools or resources or guidance on how to leverage my time or create systems so that I could work less, not more. And for 18 months I kept thinking, I can figure this out on my own, I don’t need help, I just need to work harder.

Except that nothing changed.

It was time to do things differently.

It was finally in 2012 that I hired my first business coach (with money I didn’t have at the time!) but it was the action I HAD to take to pivot the way I was working, up-level my mindset and start leveraging my time better to make a bigger impact and help many more people than I ever could at my local Gold’s Gym.

I was able to quit my full-time job, and a year after that, quit all my in-person training.

The biggest switch was reaching out to someone who had been where I was, asking for help and then–gulp!–putting skin in the game with time, effort and actual money (a huge shift from my old scared, scarcity mindset!) to make a huge change in my life.

It was after engaging in a series of my own mentorships and coaching, that I felt driven to provide something similar for women who were just like me. Women who were motivated but at a crossroads (like I was) and not sure what the next step should be.

I help women who are passionate about helping others but need the guidance and support of someone who has been where they have.

The program is for health/fitness professionals who want to start, grow and crush their online business so they can free up their time, do what they love and have complete autonomy over their schedules.

New content is dropped on the 8th of every month!

A cancel-anytime business membership for fitness entrepreneurs who want to learn branding, marketing, product creation, sales and more.

Who is BOY Business Boot Camp best for?

  • Those ready to quit or pull-back on the time-for-money grind and want to learn how to create online products and services that help people all over the world
  • Women who have a burning desire to create something important, make a huge impact and make money online by following their passion
  • Those who are driven and determined, but need help with direction and knowing exact steps to take
  • Those who need accountability and guidance from someone who’s been there, done that, and can provide the shortcuts
  • Women who are open to new ways of thinking and ultimately want to better themselves and are committed to personal development
  • Those who have a passion for health, fitness or nutrition (you don’t have to have a business already though!) — and want to leverage their talents for the internet and make money while they sleep
  • Even if you are in currently working a 9-to-5 or are in the corporate world, if you want to delve somehow into health and fitness but don’t know where to start
  • I am looking to work with women who are action-oritened and even when they are challenged, will continue to look for solutions instead of crumbling under a victim mentality.

Who is it not for?

  • Women who are not willing or able to take massive action to make a change in their personal and professional lives
  • Those whose #1 goal is physique-oriented. This is not a weight loss program — our #1 goal is to get your physique efforts automated so that the time and mental energy you spend on it is minimized, or order to devote time and energy to the business, relationships and recharge time.
  • Those who are closed off to self-growth and development, and think they already “got it” or are unwilling to do the deep introspective work required to get better, learn and grow.
  • Those who cannot commit to investing in their future, whether emotionally, time-wise or financially. You get out of the program what you put in. The more time and effort you give it, the bigger the returns.

Please do not join if you are on the fence about the commitment. This program is so incredibly robust that I don’t want anyone enrolling who is not fully ready and committed. It would be a waste of everyone’s time.


What can you expect to accomplish in this membership program?

  • A greater knowledge of yourself, your passions and the exact path to making them a reality
  • The specific framework for how to build, grow and leverage the online space to make huge impact and income online
  • A solid “success mindset”–this in invaluable in terms of navigating the waters of online business and honing your abundance mindset. This piece teaches perspective and is lasting.
  • Knowledge of the latest tools and techniques for how to take your business online, including marketing, branding, sales, product development and more. You will be taught every tool and given every resource the moment you need it
  • If you put in the time and work to the program, you can expect to be launching your first online program or product within 6 months, making income serving people all over the world–a lot more than you could hope for in-person or locally.
  • You can expect to have built an email list of trusted readers and eventual buyers
  • An ongoing education in the latest and greatest in online fitness business strategy. The content contained in the portal is continually being updated monthly as our industry is always changing. You can always expect to have access and understanding to what is relevant right now.

What You Will Learn:

What It’s Like to Be in BOY:

What’s Included?

  • Access to the BOY Business Educational portal with access to a minimum of THREE new trainings per month, including expert interviews, tutorials on marketing, branding, sales, product development and more. I will always be sharing with you the LATEST and most relevant tools and strategies that are working ($18000 value)
  • Monthly book club read ($120 value)
  • Exclusive interviews with industry experts and the ability to get your questions asked ($1200 value)
  • Monthly Q&A calls with me, where I’ll be answering your questions specifically for YOUR business, where you are and what you should be doing next ($1200 value)
  • Access to a closed private Facebook community to connect with other like-minded members, discuss homework assignments, share ideas and collaborate ($6000 value)
  • If you are still a current member in September 2018, you’ll be granted a FREE ticket to the JillFit Business retreat in Boston, MA September 14-15, 2018 ($500 value)
  • And much more!


Ready to join over 100 other women already off and running building their online platforms?

This program is now closed.


What kind of results have women got in the past?

“Working with Jill has been an incredible experience. Her ability to put together pieces of your ‘business puzzle’ is priceless. I have grown as an entrepreneur and as a coach because of Jill. If you’re serious about taking yourself and your biz to the next level, Jill is the coach for you.”
~Maryalice Goldsmith, Womens Business Coach and owner at InsideOut Wellness



“14 weeks ago I was working a job I hated. I was working 60-80 hours a week and I was miserable. Since then, with the help of Jill and BOY, I have quit my job and launched my own online company. 14 weeks ago, I had no website. Now I do. 14  weeks ago I had no Facebook page, now I have over 1400 fans and over 300 newsletter subscribers. I will be launching my first products in a few weeks. I went from pursuing someone else’s dream full time to pursuing my own full time.”
~Elizabeth Benton, owner at Primal Potential and host of the popular Primal Potential podcast


“Having the support of Jill and the BOY community has truly helped build my voice and my confidence. At the beginning of the year I had a goal of doing less in-person training and shifting more of my work to the online space. At that point I had zero online clients. By September, I’ve grown my online business to replace more than 20 hours per month of in-person training and that’s just the beginning I’m sure! So glad I took the leap to be part of this inspiring and supportive community.”
~Justine Shiell-Cappel, founder of Twenty Toes Fitness


“I joined BOY not only for the insight into online business, but to socialise with other likeminded women. I needed to know I’m not the only lady with this mindset to business and success. During 2016 I’ve quit my 9-5, I have tripled my email list, practiced all the tools provided and as someone who needs to be “doing” rather than just reading this was HUGE. I’ve launched twice in 2016, creating programs that didn’t exist 11 months ago! Whilst it’s scary, it’s worth all the energy to learn, practice and then reassess.”
~Melanie Knights, founder at Melanie Knights



“Jill has helped our business so much. Not only has it grown up we have a system which has made it so much easier. Jill has amazing insights for business but she also supports you on the emotional and mental side of running a business. We are so grateful for all the advice and support Jill has given us as well as all the girls part of BOY. Even though most of us are in the fitness/health industry we are help and support one another, give advice and safe place to chat about all of business struggles (and successes). If you are looking for a program, coach and support to help you up, or even start your business, this is it. We both wish we had Jill’s help 2 years ago when we started, but glad to have her now.”
~Michelle Corso, co-founder of Purely Twins




This year’s Inner Circle Mastermind at Onnit in Austin, TX


BOY Frequently Asked Questions (FAQs)

Do I get any coaching with Jill?

You will have access to all the materials as well as the others in the group for support in implementing the curriculum. However, I will not be doing customized coaching within the Facebook group, but will be available via our live trainings each month (3-4 sessions) to answer any question about your specific business live, or you can send in a question and I will answer it on the call. I might jump in the group to moderate here and there, similar to #ActionAcademy.

In addition, I have a special 1:1 coaching call rate for all BOY members if you'd like to jump on the phone with me at any time to gain some clarity. However, if you are serious about accountability and ongoing direction, the Inner Circle is best option.

What if I don’t currently have a business?

That’s fine, that’s great. Most of women who join BOY don’t have at least one of the following: a website, blog, business pages on social media. They know they want to, but don’t know where to start. The BOY education takes care of the beginning stages in month #1 and month #2 (and even if you already have a blog and/or social media pages for your business, we teach you how to optimize all of that and start being consistent and more interesting ;)). The goal for each participant in BOY is to have the direction, confidence and accountability to #GSD, and more specifically, to get the right shit done!

What if I am not in the fitness industry but think this would help me in the field I am in?

This has come up a bunch, and it’s a great question. Best of You is designed to help anyone whose business/endeavor/pursuit could benefit from building an online platform. This includes people outside the fitness industry—mostly those in the service industry, like design, coaching of any kind, creativity, clinicians, etc. If you have a specific question about your industry, let me know.

What if I have an in-person business, is BOY Business Boot Camp applicable?

Something a lot of people don’t think about is that: a larger online following and platform actually helps your in-person business. You’ll be pulled for more expert sourcing in local media, asked to speak more locally and have the opportunity to run online programs (for distance readers) at the same time you launching your in-person programs. They work very well. If you are interested in leaving your business and moving online 100%, we have had several women do just that over the course of BOY.

Do I need to live in the states to be in this group?

You do not. We’ve had women all over the world in the group. The only issue would be the in-person events, which you would have to decide if you could swing. They are important, but they are also probably only 5% of the total experience, so it would be up to you. But if you cannot make them, there is no discount or re-do with me later. However …

What if I can’t make the retreat in September, will it be recorded?

Yes, the September business retreat in Boston will be recorded if you cannot make it. Obviously face time is ideal, but you will definitely get all the information one way or another.

How much time will I have to dedicate to this?

This is a tricky question because the actual time that I need to you to spend on the BOY monthly curriculum is actually fairly minimal, probably 5-10 hours a month—watching tutorials, tuning in for live trainings and interacting on our closed group page.

BUT, the amount of time that you will (or can) put into your own business is unlimited. I don’t know how long it’s going to take you to write a social media post or an email to your list, or create products and services. I could never say, and really, and this is the truth: the more you do, the more results you will get in terms of your own business outcomes. But I have women who are doing the minimum and gaining steam. It’s up to you. You get out of it what you put in.

How much technology will I have to be familiar with?

You will need a computer for sure, you won’t be able to do everything on an iPad or phone. But the tutorials outline exact steps for everything, such as setting up a simple WordPress website, starting your email list, writing emails, creating pages on your site, adding a BUY button to your pages, starting your social media accounts, etc. BUT, make no mistake, technology is like learning a new language so if your brain is not used to it, there’s a learning curve. But the good news is that you jump in, mess up and learn as you go. There’s really no wrong way to do it.

If you are in the market for a computer, I always recommend getting an Apple product. They tend to have features that entrepreneurs find useful, like Photobooth, the ability to screenshot things, screen-capturing and design software, etc. But it’s not required, many gals have used PCs.

How much other money will I have to spend on my business?

Great question. You of course always need to spend a little money to make money, but luckily it’s relatively little at first. Your initial website domain and hosting will be around $70 for the year. Your social media pages are free (Facebook, Instagram, YouTube, etc.), and the only other required expense is for your third-party email provider. I recommend Aweber, and it begins at $19/mth. As your list grows (I think the next tier is 500 subscribers for $29), your payments increase. But of course that’s a good thing because that means you have the potential to make more money too, the more subscribers you have.

Other than that, only expenses would be the in-person events if you choose to participate (travel, accommodations, etc.).

Is there something I missed? Let me know and I’ll get back to you ASAP! info@jillfit.com

Ready to join over 100 other women already off and running, building their online platforms?

This program is now closed.